Article by Anna
Fashion stands for different minds in different ages and for different people. New generation of fashion culture since the 20th century is the beginning of the 21st century, popular in China among young people aged 15 to 25 entertainment and related products and consumption patterns
With economic development, human progress, the quest for new things and the knowledge economy era, constitute the cultural fashion, making it essential to modern society and cultural consumption. Fashion is the reflection of certain cultural and political and economic patterns. Culturally there is a form of cultural trends, it has a new, pioneering, activity characteristics. Cultural fashion is always closely bonded together with the mass media, which is a cultural fashion production and dissemination of the main source. Cultural fashion to meet the people’s consumption desires, but because of cultural and stylish form than content, cultural content is limited, given the market mechanism coupled with the consumption and its cultural fashion to the existence of the tendency of cultural spirit of digestion.
New generation of fashion culture since the 20th century is the beginning of the 21st century, popular in among young people aged 15 to 25 entertainment and related products and consumption patterns, including street dance, DJ, MC, graffiti and other forms of hip-hop culture; street basketball, street soccer, skateboarding, inline skating, BMX street sports such as; electronic games, animation, comics and related role-playing, image design, and other new forms of entertainment culture; with a new outlook on rock music, popular dance, laugh Kazakhstan and R & B and other music styles; still have these cultural elements’ unique clothing, accessories, equipment and other products. Most of these cultural forms are affected by the hip-hop culture. In recent years more and more young people to quickly integrate into the international trend, engaged in the activities of these cultures, to become their generation’s most in, the most cool fashion. Meanwhile, with the fashion culture from the clothing, food and beverage, consumer electronics, networking products, even the language and living habits are loved and chase by these young people, they form a way of life and cultural patterns.
This kind of hip-hop culture, represented a new generation of fashion culture and focuses on individuality and show themselves, the spirit must be demonstrated through a variety of skills to the performance, so the culture is sports and participatory, and without professional training, in the street it will be able to engage in. On the other hand, these cultural forms have a naturally competitive nature’s ultimate aim is to engage with others through the exchange to match the performance of their own values. The new generation of fashion also advocates a cultural freedom, self-ownership, all the individual starting this claim out of the so-called freestyle way of life. Freestyle is not only the skills embodied in the skills of the activities, but also in clothing, hairstyles, accessories, tattoos and even manners and habits, so the impact of culture on young people everywhere. Fashion’s youth group has its independent attitude towards life, their sensibility, and the pursuit of quality, have a strong mutual sense of identity and belonging. Recognized for the things they will receive their continued and enthusiastic pursuit.
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